Rebranding comes as pharmaceutical industry faces political pressure about drug prices New AAM logo. The Generic Pharmaceutical Association has adopted a new brand meant to call attention to the affordability of generic medicines compared with their name-brand counterparts. The new name—the Association for Accessible Medicines—was unveiled Feb. 14 along with the announcement of a new public relations campaign that will share "the story of patients whose health and lives are improved by access to generic medicines," the association said. "The association's new identity will improve recognition that the generic and biosimilar medicines industry is one of the nation's great… Read More